👉 Active Talent Search
IPF Digital is looking for a Senior SEO Specialist
IPF Digital, an international fintech company operating under the brands Credit24 and Creditea, is looking for a highly skilled and motivated Senior SEO Specialist to join our growing marketing team.
With operations in 6 countries – Estonia, Latvia, Lithuania, Poland, Czech Republic, and Australia – and more than 260,000 active customers, we are driving the future of digital lending. To strengthen our online visibility and app presence, we are now searching for a professional who is passionate about search and app store optimization and ready to make a real impact in an international environment.
Key responsibilities:
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Develop and execute advanced SEO and ASO strategies across multiple international markets
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Lead complex projects such as site migrations, app metadata updates, and optimization roadmaps
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Perform technical SEO activities, including audits, Core Web Vitals improvements, structured data implementation, crawling, and indexing fixes
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Design and deliver ASO strategies to maximize app visibility, downloads, and engagement in app stores
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Use advanced tools (GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AppTweak, Sensor Tower) to measure and optimize performance
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Collaborate with product, content, analytics, and tech teams to ensure best practices are implemented
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Mentor and support junior SEO team members, sharing expertise and building internal capabilities
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Monitor algorithm changes in both search engines and app stores, adapting strategies proactively
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Provide data-driven insights and performance reports to senior management and stakeholders
What we expect:
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5+ years of hands-on SEO experience, preferably in international or multi-market environments
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At least 2 years of direct ASO experience for both iOS and Android apps
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Proven track record of driving organic traffic and app visibility through advanced SEO/ASO strategies
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Strong technical expertise (Core Web Vitals, structured data, crawling/indexing, SEO audits)
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Proficiency in SEO and ASO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, AppTweak, Sensor Tower)
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Experience in Agile environments and cross-functional collaboration
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Excellent English communication skills (Estonian or Latvian is an advantage)
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A professional SEO certification or a relevant degree in computer science, marketing, or communications is a plus
Why join IPF Digital?
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A strategic and hands-on role with measurable business impact
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Chance to mentor and grow internal SEO/ASO expertise
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International fintech company with strong and established brands
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Collaborative, diverse, and innovative team culture
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📍 Hybrid work model with location flexibility: Estonia or Latvia
📩 Apply today and help us shape the future of digital lending!
👇Interested? Contact me and let’s discuss!

IPF Digital - Pricing Manager
Pricing Manager – International Strategic Role
(Active search – position open in Estonia or Latvia)
We are looking for an experienced Pricing leader with a proven track record of owning and driving pricing decisions – not just supporting.
In this newly created role, you will shape and execute pricing strategy across six markets (Estonia, Latvia, Lithuania, Czech Republic, Mexico, and Australia). The focus is on:
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New customer growth and long-term lifecycle value
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Credit risk and profitability balance
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APR, fee structure, and unit economics leadership
We expect:
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Hands-on experience leading pricing in consumer lending/credit products
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Strong analytical thinking and ability to influence stakeholders
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Confidence in initiating strategic change across international teams
📍 Hybrid work model with location flexibility: Estonia or Latvia
👇Interested? Contact me and let’s discuss!

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