B2B Sales Representative - Latvia

Werkado | Riga office | Customer visits across Latvia | Full-time

About Werkado

Werkado is a Baltic distributor of premium hand tools and personal protective equipment (PPE). We’ve worked in Latvia since 2009 and are also established in Estonia and Lithuania. In 2024, we expanded into Finland.

We work with more than 600 clients across the Baltics.

We look for tools that hold up to daily use, feel good to work with and can be maintained or repaired. Our in-house Tool Care service helps clients keep
their equipment in use for longer. We also offer specialist services in areas such
as torque tools and industrial vending.

 

About the role

Your next sale might start on a factory floor. A maintenance team shows you a job they do every week. You bring a tool for them to try and, if it makes the job easier, work with the dealer to add it to their range.

As Werkado’s B2B Sales Representative in Latvia, you’ll take over an existing customer portfolio, grow sales with specialist tool shops and other distributors, and win new clients. You’ll plan your own visits and decide where to focus, from growing an established account to opening doors with dealers Werkado hasn’t worked with before.

What you’ll do

  • Visit existing dealers, learn what sells and identify where you could grow the account,
    whether that means adding a product line or arranging a demonstration for their customers.

  • Find new business across Latvia. Decide who to approach, get the first meeting and keep
    the conversation moving.

  • Demonstrate tools and equipment in shops, workshops and on site. Ask the people using
    them what they need and help them choose a product that fits the job.

  • Prepare quotes, negotiate terms and follow up on proposals with retail chains, specialist tool shops and other resellers.

  • Use Pipedrive and Directo to keep track of customer activity and sales forecasts, and take part in targeted sales campaigns. We’ll show you how we use both systems.

Your team and working week

You’ll work alongside another Sales Representative and a Sales Assistant in Riga. Expect to spend about 70% of your time with customers and 30% in the Riga office. Ideally, you’ll live in or around Riga. If you’re based elsewhere in Latvia and can work from the Riga office regularly, we’d still like to hear from you.

You can expect around two overnight trips within Latvia per month. You’ll also make a few trips elsewhere in the Baltics each year and represent Werkado at trade fairs, some of which take place at weekends.

You’ll report to Gert Grünberg, Head of Sales, who is based in Tallinn. You’ll agree on goals with Gert and have the freedom to plan your own visits and follow-up. The sales team meets weekly on Teams, and Gert visits Riga roughly once a quarter. In the local team, we’d like you to bring ideas, compare notes with your colleague and suggest where it makes sense to visit a customer together.

Who we’d like to meet

You have experience in B2B sales and can tell us about a customer you won or an account you helped grow. You’re comfortable making the first approach, asking good questions and following through on what you agree with the customer.

Experience with tools, protective equipment or other technical products is an advantage. If your background is in another B2B sector, we’d like to hear how you learned your product range and used that knowledge to win business.

You’ll need excellent Latvian for customer meetings and strong English to work with your manager in Tallinn and colleagues across Werkado. A category B driving licence is required.

 

Compensation and benefits

€2,490 gross per month when the monthly bonus targets are met. From month five, you’ll also earn uncapped sales commission based on the gross profit of your customer portfolio.

You’ll have a company car from day one, a laptop, a smartphone and free parking at the Riga office. During your first four months, you’ll get to know the product range and meet the customers whose accounts you’ll be taking over.

 

Employer
SIA “RTM Service” · Registration no. 42403041837
Sabiles iela 22, LV-1046 Riga, Latvia

Start date: as soon as possible.

A note from Gert

“I’m looking for someone who’ll get to know our dealers in Latvia, spot where we could do more together and go out and win some new business of their own. If a dealer tells you a product won’t sell, I’d be interested to hear what you asked next. Sometimes that second question is what gets you to the real issue and gives you something to work with.

We’ll agree on what we want to achieve, and I’ll trust you to decide how to get there. You’ll plan your own customer visits and have room to try your ideas. If you want to talk through a tricky negotiation or need a hand with a customer, give me a call.

If that sounds like your way of working, get in touch with our recruitment partner, Triin Juurma. I’d be glad to meet you.”

Gert Grünberg
Head of Sales at Werkado

Apply

To apply, upload your CV using the application form.

If your experience matches the role, your first conversation will be with Triin Juurma, Werkado’s Recruitment partner. If you move forward, you’ll meet Gert Grünberg, Werkado’s Head of Sales, for an online interview.

If you have any questions before applying, email Triin at info@agenttriin.com.